The final sprint for this year´s IMIM-cohort

29. Juni 2015
The students of the Executive Master´s programm "International Media Innovation Management", programm director Andy Kaltenbrunner and coordinator Patricia Käfer met in Berlin, where the last attendance block for this cohort took place.
Romanus Otte with IMIM student Martin Schipany at "Die Welt" newsroom
After the last attendance block in Berlin last week, imim students are taking their final sprints in writing up their Master’s theses. In these, they treat diverse topics – from mobile apps for radio stations to investigative journalism in a multi-media newsroom and innovation management in media archives. The students seek to answer questions such as: what are the ethics of content marketing? Can user generated content contribute to journalistic quality? Or: what can telecoms and media enterprises learn from one another?

After presenting their preliminary results in Berlin, imim students visited two companies they have already been to at the beginning of their studies:

• They visited C3 – hosted by Managing Director Lukas Kircher and Burkhard Tewinkel (CEO) – which was established only in autumn 2014 and was formerly known as KircherBurkhardt, one of the most creative content marketing agencies in Europe.
Die Welt which, back in January 2014 when the group was there for the first time, had just moved into its new newsroom in the Springer building close to Checkpoint Charlie. After bringing its print and online editions closer together, Die Welt is now about to integrate news channel N24 which still operates in its own newsroom at Potsdamer Platz, though.

Besides, the deadline for applications for imim’s next cohort has now passed. The international faculty is currently designing the outline for the innovation focus of the MA programme and a schedule for attendance modules over the summer and will inform candidates as soon as possible.

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